Demographics is the Key to Your Community

MissionInsite's PeopleView System integrates many different proprietary databases. Through the CoreView, CommunityView and FusionView perspectives, clients are able to better understand their own organization and their community at large.

The Mosaic USA Consumer Lifestyle Profile, one of many premium data sets which feed into the PeopleView System

By incorporating these robust different datasets into our system, your leadership, marketing and leadership teams will quickly gain additional knowledge and solutions they have been looking for, resulting in greater strategic vision and courses of action.

The PeopleView System integrates the following premium data sets:

The Mosaic USA: Consumer Lifestyle Segmentation for the United States

The Mosaic USA segmentation system developed by Experian Marketing Services is a household-based consumer lifestyle segmentation that empowers marketers with the insights needed to anticipate the behavior, attitudes and preferences of their most profitable consumers and reach them in the most effective channels with the best messages. With 98% of all US households, 300 Data Factors in Determining Household Portraits, 71 Unique Individual Household Portraits and 19 Overarching Groups, clients are able to quickly see their own organizational data along with local community data integrated with Mosaic. Our reports and maps all reveal the underlying demographics of the Mosaic Types within our infrastructure.

The Quadrennium Project by MissionInsite

A national religious survey of American beliefs, preferences and practices, the Quadrennium Project conducted by MissionInsite includes local community data descriptions for The Beliefs Landscape (Beliefs About God, Beliefs About Jesus, and Beliefs About Social and Moral Issues), The Religious Affiliations and Preferences Landscape and The Local Church Landscape (Faith and Religious Involvement, Reasons for Non-Participation, Life Concerns and Program or Ministry Preferences).

For MissionInsite's clients, these survey results are combined with our other extensive data sets to help faith-based and nonprofit organizations understand the people living in their service area. The next Quadrennium Project will be released in late 2016 and will include more faith-based and nonprofit options.

Epsilon TotalSource Plus™ household data

The TotalSource Plus consumer database allows you to understand demographic, economic and spend behavior, to engage the right users, donors and members and quickly identify the insights you need to get to the right results. Completely integrated within the PeopleView System, clients now have the ability to review this important consumer data (names and other information on persons by household) within some of our analytic models, have their own client data enhanced with TotalSource Plus providing a more complete portrait of your core population as well as providing clients with the ability to create "address lists" via Epsilon Total Source Plus. (Additional fees may apply for downloading lists).

Simmons Consumer Behavior

Integrated within the PeopleView System, this annual survey of 30,000 consumers, measuring 8,000 brands and 700 psychographic questions with 60,000 elements in all helps organizational leaders better understand the community at large and their own internal organization.


PopStats is the source of population and household estimates in the PeopleView System. It is accurate, current and robust population data. It reflects real population growth as it occurs, estimates population counts accurately at low geographic levels, provides in-depth knowledge about specific populations, delivers data for both historic growth trends and future forecasts. These population and household data are the best in the industry.

American Community Survey data

The American Community Survey collects data on an ongoing basis, January through December, to provide every community with the information they need to make important decisions.

US Census Bureau data

The 2010 Census represented the most massive participation movement ever witnessed in our country. Approximately 74 percent of the households returned their census forms by mail; the remaining households were counted by census workers walking neighborhoods throughout the United States. National and state population totals from the 2010 Census were released on December 21, 2010. Redistricting data, which include additional state, county and local counts, was released in February 2011.


...and much, much more!