Explore the Demographics of the Targeted Community

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Using the demographic analysis tools provided by MissionInsite, a church or mission agency can focus very tightly on the persons within a defined mission area. Age, income, families with children or without, single people or married… all of these demographic realities shape the lifestyles of people and what they may be looking for in their life. Use this information to explore what these lifestyles are likely to be. The Mosaic system provides powerful and specific insights to fill out that picture. The reference document Mission Impact: Ministry Applications for Mosaic Lifestyle Portraits will provide tremendous insights into the target area's lifestyles, beliefs and values as well as hopes and expectations.

Shape Mission Outreach Strategies

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The most logical next step is to shape mission outreach strategies including worship, education even evangelism that is informed by this information. Use the document Mission Impact: Ministry Applications for Mosaic Lifestyle Portraits to obtain helpful insights into these, including ministry ideas and ways to communicate.

Create a Communication Strategy

Armed with this information, you can develop communication pieces to send out through the mail. They should be shaped by what you have learned about the targeted community in steps 1 and 2. Pieces should be attractive and connect with those hopes and aspirations or possible felt needs, showing how life in your faith community speaks to them.

Order your Mailing List

The final step is to put together your mailing list order. You will have several options to choose from to shape your list in light of the research done in steps 1 and 2. You will be able to select by age, income, presence of children and Mosaic types, to name a few.

This selection ability allows you to pull a VERY targeted list for a very targeted message while at the same time saving you money on mailing costs.